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[Ethan Caldwell]
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[Cases]
Ed tech
Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile.
Travel
Bookings
UX Design
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Fintech
Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile, and adding features.
Onboarding
Growth
Healthcare
Booking
Design
E-Commerce
Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile, and adding features like autofill and error validation.
Checkout
Conversion
