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[Case
]
Messaging that cuts through the noise
A one liner that made every investor ask who wrote this?
[Overview]
Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile.
[Problem Statement]
The platform struggled with a 40% cart abandonment rate during checkout. Users encountered unclear error messages, redundant fields, and poor mobile optimization, leading to frustration and drop-offs.
[INDUSTRY]
Social Lifestlyle App
[My Role]
Storyteller and Copywriter
[Platforms]
[Timeline]
January 2025- Present
[Outcome]
Clear and Compelling Pitch Deck for Investors
Outreach messages for investors and customers
Clarity within the team on their positioning and messaging
[Before]
[After]
[Process]
[01] User Research
Conducted interviews with 15 frequent users to uncover frustrations and preferences.
Analyzed behavioral data to identify bottlenecks in the current flow.
Benchmarked against competitors to identify best practices for checkout flows.
[02] Insights
Conducted interviews with 15 frequent users to uncover frustrations and preferences.
Analyzed behavioral data to identify bottlenecks in the current flow.
Benchmarked against competitors to identify best practices for checkout flows.
[03 Design Solution]
Conducted interviews with 15 frequent users to uncover frustrations and preferences.
Analyzed behavioral data to identify bottlenecks in the current flow.
Benchmarked against competitors to identify best practices for checkout flows.
[04] Testing & Iteration
Conducted interviews with 15 frequent users to uncover frustrations and preferences.
Analyzed behavioral data to identify bottlenecks in the current flow.
Benchmarked against competitors to identify best practices for checkout flows.
[Key Learnings]
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.